Going Like Sixty
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Towbin Dodge, the ‘King of Cars,’ is switching brands to reflect the changing market. Towbin Dodge will drop the gas-guzzling Hummer line in favor of more diminutive gas-sippers: the Smart micro car and Vespa scooters for their sales arsenal. Towbin Dodge is the nation’s largest Hummer dealer. GM is also trying to get out of the Hummer biz and wants to sell the brand altogether. For a dealer in high-rolling Las Vegas to pull the plug on a gas guzzler is highly unusual—after all, isn’t Las Vegas the home of conspicuous consumption?  Towbin said Las Vegas is a custom fit for Hummer. "It's all about bling and it's in the desert," he said.
And Towbin is an uber-Hummer enthusiast. He credits a Hummer with saving his life, and he counts a Hummer as his daily driver. "I feel very aligned with the brand," he said. "Neither General Motors nor I wanted to go this way.
(blogs.wsj)References: towbindodge, blogs.wsj Filed In: |
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