Lexus Brings Luxury to the NAIAS

By: Angela Lowe - Published: Jan 10, 2007 • References:
Every automotive company at the North American International Auto Show had amazing vehicle displays that were really vibrant, cool and represented their brand. Lexus decided to have a section on their set that was solely devoted to providing massages to members of the press only. After walking around all day juggling a camera, bongos from the Jeep reveal and bags full of numerous press kits I decided I would take a break and get pampered even if it was just for 5 minutes. Despite the fact that this may appeal more to women then men, it still leaves you with the impression that Lexus is focused on luxurious comfort in their pursuit of perfection. Stats for Car Show Massage Trending: Older & Chilly
Research: 3,372 clicks in 489 w
Interest: 4 minutes
Concept: Car Show Massage
Related: 49 examples / 38 photos
Segment: Females, 18-35
Comparison Set: 18 similar articles, including: multi-screen monitors, travel reward-optimizing services, and moss-covered espresso bars.