Tesla's Car Print Ads Encourage Interaction with a Big Red Button
Laura McQuarrie — August 15, 2014 — Autos
References: teslamotors & adeevee
These clever car print ads for Tesla are meant to be interacted with by pushing the big red button. Although these advertisements are meant to be printed, the premise still comes across brilliantly in the form of these images.
One of the ads is styled like a scratch and sniff, asking viewers to "smell the exhaust"—the thing is that you won't smell a thing, which is precisely the point. In addition to this, there's another ad that asks you to push the red button in order to hear the engine start up—again, it'd be silent, which is a funny and witty way to tout that the car is an all electric and eco-friendly vehicle that you'll hardly hear or smell.
One of the ads is styled like a scratch and sniff, asking viewers to "smell the exhaust"—the thing is that you won't smell a thing, which is precisely the point. In addition to this, there's another ad that asks you to push the red button in order to hear the engine start up—again, it'd be silent, which is a funny and witty way to tout that the car is an all electric and eco-friendly vehicle that you'll hardly hear or smell.
Trend Themes
1. Interactive Print Ads - Brands can utilize interactive print ads to engage with consumers in a unique and memorable way.
2. Disruptive Advertising - Incorporating disruptive advertising techniques such as scratch and sniff or trick buttons can make ads stand out and garner attention.
3. Eco-friendly Marketing - Marketing products based on their eco-friendliness can appeal to environmentally conscious consumers and promote sustainable practices.
Industry Implications
1. Automotive Industry - The automotive industry can use disruptive advertising techniques to market eco-friendly vehicles and differentiate themselves in a crowded market.
2. Print Advertising Industry - The print advertising industry can innovate and stay relevant by incorporating interactive elements into their ads, such as scratch and sniff or trick buttons.
3. Marketing Industry - Marketing professionals can incorporate eco-friendly messaging into their campaigns to appeal to environmentally conscious consumers and promote sustainable practices.
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