Tesla's Car Print Ads Encourage Interaction with a Big Red Button

By: Laura McQuarrie - Published: Aug 15, 2014 • References: teslamotors & adeevee
These clever car print ads for Tesla are meant to be interacted with by pushing the big red button. Although these advertisements are meant to be printed, the premise still comes across brilliantly in the form of these images.

One of the ads is styled like a scratch and sniff, asking viewers to "smell the exhaust"—the thing is that you won't smell a thing, which is precisely the point. In addition to this, there's another ad that asks you to push the red button in order to hear the engine start up—again, it'd be silent, which is a funny and witty way to tout that the car is an all electric and eco-friendly vehicle that you'll hardly hear or smell. Stats for Trick Button Auto Ads Trending: Older & Warm
Research: 1,407 clicks in 92 w
Interest: 0.5 minutes
Concept: "car Print Ads"
Related: 90 examples / 69 photos
Segment: Males, 18-55
Comparison Set: 33 similar articles, including: compact electric cars, human-powered motorcycles, and extreme risk stocks.