Car hidden in egg timer - Launch of new BMW 7 series (VIDEO)

A brilliant way to launch a car comes from BMW…

The creatives at agency MAB Berlin, Germany, decided to use the World’s largest hour glass to launch the new BMW 7 series in Moscow.  When I say giant I mean giant - the structure is 12 meters high and 8 meters wide.  Well it had to be big as it had to hide the new BMW 7 series. Big enough to hide a car in it as that’s exactly what BMW did for the countdown of the launch of the new BMW 7 series. The timer was filled with silver balls, which then passed through and eventually uncovered the new BMW.

Still think our launch of the Insignia was better though - we have UFO’s and everything ;-)

Publicity Stunt Secrets - Truth Behind UFO Revealed (VIDEO)

Now I can tell you all what I have been up to over the last few days… after playing dumb on Trend Hunter (sorry again.)

The two films about the