Using witty and awkwardly funny scenarios to show you why you need to book a room using Hotels.com, the new ‘The Obvious Choice’ campaign featuring Captain Obvious is funny and is bound to make an impression on you.
The next time you find yourself in need of an urgent hotel room on the spot, the iconic pop culture character Captain Obvious is likely to pop up in your head directing you to the online accommodation site.
What makes this lighthearted campaign awesome is that it's not cookie cutter -- it is clever and creative and uses real situations. not staged shots of glamorous hotel rooms.
"When ‘Hotels.com, The Obvious Choice’ idea came to us, it seemed so… obvious! It’s in our name, but not only that, it’s in everything we do," says Neha Parikh, vice president and general manager, Hotels.com North America.
Stats for Last-Minute Hotel Apps
Trending: Older & Mild
Research: 709 clicks in 111 w
Interest: > 3 minutes
Concept: Captain Obvious
Related: 81 examples / 62 photos
Segment: Males, 18-55+
Comparison Set: 30 similar articles, including: bodacious lingerie campaigns, stripped statement selfie campaigns, and cleverly evolving tea campaigns.
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