People have always sent out messages in bottles, but here is another way to pass on secret notes. These Capsule Letters also allow children to pass notes to each other in class without making the teacher aware of their actions.
Check out the gallery to see the pictures of these inedible Capsule Letters.
Implications - Niche products targeted to students typically focus on subversive ways to pass time during class; note-passing is a perennial forbidden pursuit. Novelty items that allow students to pass notes in a whimsical way appeal to this fickle market; they also may attract the attention of young office workers who wish to recall the nostalgia of childhood.
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Concept: Pill Messages
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Segment: Neutral, 18-35
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