Capitalizing On Smoking Bans

By: Alex Covert - Published: • References: ashvertising & springwise
Smoking bans are fast becoming an international trend. Museums, retail shops, and government buildings have been smoke-free for a while. But now, spaces traditionally known for their smoky air such as bars and restaurants are finding themselves smoke-free as well.

If smokers have to congregate in one spot, this opens up the opportunity to communicate a message - in particular, an advertisement. Belgium-based Ashvertising, hopes to do just that. They have produced an outdoor ashtray/television combo in which news and advertisements could be displayed. Stats for Ashvertising Trending: Older & Mild
Traction: 3,351 clicks in 388 w
Interest: 4 minutes
Concept: Ashvertising
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
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