Alex Covert
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Smoking bans are fast becoming an international trend. Museums, retail shops, and government buildings have been smoke-free for a while. But now, spaces traditionally known for their smoky air such as bars and restaurants are finding themselves smoke-free as well. If smokers have to congregate in one spot, this opens up the opportunity to communicate a message - in particular, an advertisement. Belgium-based Ashvertising, hopes to do just that. They have produced an outdoor ashtray/television combo in which news and advertisements could be displayed.  As smokers finish and extinguish their cigarettes, the screen displays world news, sports results and weather forecasts along with advertising spots. Mars, Nestlé, Proximus/Vodafone and Sara Lee have been among the early adopters of the Ashvertiser, which is now being used by numerous Brussels restaurants, Ashvertising says.
(ashvertising)References: ashvertising, springwise Filed In: |
Ashvertising
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Capitalizing On Smoking Bans
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