Capitalizing On Smoking Bans

By: Alex Covert - Published: • References: ashvertising & springwise
Smoking bans are fast becoming an international trend. Museums, retail shops, and government buildings have been smoke-free for a while. But now, spaces traditionally known for their smoky air such as bars and restaurants are finding themselves smoke-free as well.

If smokers have to congregate in one spot, this opens up the opportunity to communicate a message - in particular, an advertisement. Belgium-based Ashvertising, hopes to do just that. They have produced an outdoor ashtray/television combo in which news and advertisements could be displayed. Stats for Ashvertising Trending: Older & Mild
Traction: 3,330 clicks in 323 w
Interest: 4 minutes
Concept: Ashvertising
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: crowdsourced produce maps, disgusting floor cleaner ads, and modernist art school apparel.