Capitalizing On Smoking Bans

By: Alex Covert - Published: Jun 17, 2008 • References: ashvertising & springwise
Smoking bans are fast becoming an international trend. Museums, retail shops, and government buildings have been smoke-free for a while. But now, spaces traditionally known for their smoky air such as bars and restaurants are finding themselves smoke-free as well.

If smokers have to congregate in one spot, this opens up the opportunity to communicate a message - in particular, an advertisement. Belgium-based Ashvertising, hopes to do just that. They have produced an outdoor ashtray/television combo in which news and advertisements could be displayed. Stats for Ashvertising Trending: Older & Mild
Research: 3,381 clicks in 414 w
Interest: 4 minutes
Concept: Ashvertising
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: grass-fed dairy supplements, rooftop botanical bars, and travelling journey timepieces.