Capify Snapbacks Connect You to the Web

By: leewashington - Published: Feb 27, 2013 • References: kickstarter
A commonly sited craze is that of "the internet of things," whereby unexpected products, like baseball caps, become increasingly connected to the Web; this can be observed with the recently launched product 'Capify.' This web-enabled apparel is currently seeking funding via the crowd-sourced funding website Kick Starter.

The caps incorporate a near-field communication tag sewn into the lining that can be read with a smartphone. The content revealed when the tag is scanned can be specified by the wearer via a web interface -- it can be anything from a social media profile to any website or favorite music video.

This not only adds an extra element of novelty to clothing, but a layer of convenience. The idea is to enhance your on-the-go web surfing. Stats for Internet-Enabled Baseball Caps Trending: Older & Average
Research: 637 clicks in 169 w
Interest: > 3 minutes
Concept: Capify
Related: 52 examples / 40 photos
Segment: Neutral, 18-55+
Comparison Set: 19 similar articles, including: touch-transferring usbs, qr code mixtapes, and augmented reality dressing rooms.