Advercan Launches Biodegradable Can-Top Label

By: Jeremy Gutsche - Published:   Updated: Aug 4 2011 • References: advercan & adrants
The concept of canvertising has been around since 2004. While the idea is innovative, it still hasn't taken off. One of the key issues, is that the removable tops are instant garbage. This was pointed out by Steve Hall of Adverblog years ago. However, Advercan, the driving force behind canvertising, has now introduced a biodegradable label. Will this be the push that gets canvertising to take off?

Implications - To further entice consumers into buying their wares, corporations are now implementing green initiatives into their products. This will satiate consumer desire to actively reduce their carbon footprint on the planet. Stats for Canvertising Trending: Older & Mild
Traction: 4,009 clicks in 438 w
Interest: 4 minutes
Concept: Canvertising
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: youthful rocker portraits, snarky weather applications, and supersonic cargo planes.