Canvertising Edit

Advercan Launches Biodegradable Can-Top Label
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The concept of canvertising has been around since 2004.  While the idea is innovative, it still hasn’t taken off.  One of the key issues, is that the removable tops are instant garbage.  This was pointed out by Steve Hall of Adverblog years ago.  However, Advercan, the driving force behind canvertising, has now introduced a biodegradable label.  Will this be the push that gets canvertising to take off?