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This new commercial called Canon: Inspired asks what obstacles you would go through to get the perfect picture.

Advertising the new Canon EOS Rebel T4i, Canon: Inspired follows half a dozen avid photographers as they brave the elements, run from animals and travel at high speeds to capture the perfect photograph.

First we see a man in what looks like California, standing on his snowy roof taking a photo of himself and the neighbourhood. He balances on the slippery roof, but gets the shot. Then a photographer is seen running through a field as a massive giraffe follows at a gallop. Also, a man stands in a dark cave shooting the shadows right before dozens of bats emerge and fly all around him.

The commercial closes by showing a montage of the pictures taken in each of those moments.