This new commercial called Canon: Inspired asks what obstacles you would go through to get the perfect picture.
Advertising the new Canon EOS Rebel T4i, Canon: Inspired follows half a dozen avid photographers as they brave the elements, run from animals and travel at high speeds to capture the perfect photograph.
First we see a man in what looks like California, standing on his snowy roof taking a photo of himself and the neighbourhood. He balances on the slippery roof, but gets the shot. Then a photographer is seen running through a field as a massive giraffe follows at a gallop. Also, a man stands in a dark cave shooting the shadows right before dozens of bats emerge and fly all around him.
The commercial closes by showing a montage of the pictures taken in each of those moments.
Stats for Daring Photographer Commercials
Trending: Older & Warm
Research: 1,008 clicks in 177 w
Interest: > 3 minutes
Concept: Canon: Inspired
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: digitizing note convertors, seductive old hollywood editorials, and retro miniature digital cameras.
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