This Canon: Inspired Commercial Shows Photographers Taking Chances

By: Jonathon Brown - Published: Dec 3, 2012 • References: & creativecriminals
This new commercial called Canon: Inspired asks what obstacles you would go through to get the perfect picture.

Advertising the new Canon EOS Rebel T4i, Canon: Inspired follows half a dozen avid photographers as they brave the elements, run from animals and travel at high speeds to capture the perfect photograph.

First we see a man in what looks like California, standing on his snowy roof taking a photo of himself and the neighbourhood. He balances on the slippery roof, but gets the shot. Then a photographer is seen running through a field as a massive giraffe follows at a gallop. Also, a man stands in a dark cave shooting the shadows right before dozens of bats emerge and fly all around him.

The commercial closes by showing a montage of the pictures taken in each of those moments. Stats for Daring Photographer Commercials Trending: Older & Warm
Research: 1,008 clicks in 181 w
Interest: > 3 minutes
Concept: Canon: Inspired
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
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