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Mutant 3-Legged Humans to Sell Cameras Edit
Canon Image Stabilizer Ad

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Mutant 3-Legged Humans to Sell Cameras - Canon Image Stabilizer Ad
Canon Image Stabilizer Ad
 Published: Oct 29, 08
 Views: 1,942

Canon has collaborated with Armstrong & Asociados ad agency in Santiago, Chile on this quirky ad to promote the image stabilizer feature in Canon cameras.

The ad communicates the effectiveness of the Canon image stabilizer by showing a mutant man using his three legs as a tripod while taking the picture.

So having a Canon camera translates to having a third leg. Weird but fun… And at least it conveys the message pretty well. 

The creative team who worked on the ad includes photographer Colin Anderson, creative director Marcelo Quintana, art director Nicolás Fracchia, copywriter Philip Honeyman, and illustrator Ricardo Hitschfield.

References:  adsoftheworld

Filed In:  marketing,  photography,  print,  tech






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FOUR WAYS TO REACT: vote, favorite, add more examples of Mutant 3-Legged Humans to Sell Cameras or comment about Canon Image Stabilizer Ad.

Favorited by Ariana Shaw on Oct 29, 08

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Mutant 3-Legged Humans to Sell Cameras