Superstar

This Ad Celebrates McDonald's Win as Cannes Creative Marketer of the Year

By: Laura McQuarrie - Published: • References: canneslions & adeevee
This year at Cannes Lions, McDonald's was named the Cannes Creative Marketer of the Year for 2014, in recognition of its many innovative marketing campaigns.

To spread the word about this nomination by Cannes Lions festival organizers, this poster created by the Leo Burnett agency in Chicago sets off a show of fireworks made of French fries. Since McDonald's has become a global brand that hardly needs much introduction, the ad is super minimal and uses only a few key elements like the iconic golden arches, plus a color scheme of red and yellow.

Since fireworks are all about a showy celebration, the French fry fireworks are a brilliant way for the brand to share its good news with everyone. Stats for French Fry Firework Ads Trending: This Quarter & Buzzing
Traction: 876 clicks in 10 w
Interest: 1.2 minutes
Concept: "cannes Creative Marketer Of The Year"
Related: 60 examples / 46 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: fast food phone cases, repurposed pop culture illustrations, and overweight cartoon makeovers.