This Student Project Imagines Marine-Inspired Seafood Cans

By: Rebecca Byers - Apr 4, 2016
References: packagingoftheworld
This example of canned seafood branding hails from Montreal and was created by graphic design students Dang Vo & Yen Vy Vo of UQAM. The fictitious brand is called Marine and features textured paper and steel cans as the primary materials involved.

The seafaring branding concept boasts a different textured experience for each variety of fish, making it easy to experience the difference as soon as one picks up a can. Using maritime imagery such as fishing nets and textured paper that feels like fish scales, the overall experience of the range of Marine products is decidedly upscale with an emphasis on style and of communicating the freshness of the product by conveying its proximity to its origins.