The New Napolina Canned Food Range Includes Four Options
Michael Hemsworth — April 3, 2020 — Marketing
The new Napolina canned food range has been announced by the Italy-based cooking brand to help offer consumers an easier option to pick up when looking to enhance their favorite recipes.
The range consists of four options including Chickpeas, Quinoa, Cannellini Beans and Red Kidney beans, which are all drained and ready to serve right out of the can. This will accommodate consumers who are seeking out products that are easy to prepare and suited for their favorite recipes without requiring extensive preparation.
The Napolina canned food range was spoke on by Commercial Director for Napolina Neil Brownbill who said, "Our innovation in the category continues to be driven by consumer demand for products which provide solutions for everyday modern mealtimes. Our new drained and ready to serve pulses provide the convenience consumers crave as well as a tasty protein alternative in response to the growing flexitarianism trend. We know that shoppers want us to help them to bring their love of Italian cooking to life and we will continue to develop products which evolve the category.”
The range consists of four options including Chickpeas, Quinoa, Cannellini Beans and Red Kidney beans, which are all drained and ready to serve right out of the can. This will accommodate consumers who are seeking out products that are easy to prepare and suited for their favorite recipes without requiring extensive preparation.
The Napolina canned food range was spoke on by Commercial Director for Napolina Neil Brownbill who said, "Our innovation in the category continues to be driven by consumer demand for products which provide solutions for everyday modern mealtimes. Our new drained and ready to serve pulses provide the convenience consumers crave as well as a tasty protein alternative in response to the growing flexitarianism trend. We know that shoppers want us to help them to bring their love of Italian cooking to life and we will continue to develop products which evolve the category.”
Trend Themes
1. Drained and Ready-to-serve Foods - Opportunity to innovate in the food industry by introducing more ready-to-serve foods to meet the growing consumer demand for convenience and flexibility.
2. Flexitarianism Trend - Opportunity to develop more protein alternatives in response to the growing trend of flexitarianism, which highlights the demand for plant-based options.
3. Convenient Meal Solutions - Opportunity to provide consumers with convenient and easy-to-prepare meal solutions that cater to their busy lifestyles and need for quick and effortless meals.
Industry Implications
1. Food and Beverage Industry - Innovative opportunities for companies to introduce more ready-to-serve and plant-based options to meet the changing demands of consumers and tap into new market spaces.
2. Packaging Industry - Opportunity for the packaging industry to develop more efficient and convenient packaging solutions for ready-to-serve foods, while also addressing concerns around sustainability and waste reduction.
3. Retail Industry - Opportunity to cater to the growing demand for convenient and time-saving meal options in the retail industry, especially with the rise of e-commerce and online shopping.
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