These 'Smily' Beans are Packaged in Playful Cans
Mishal Omar — September 27, 2016 — Lifestyle
References: packagingoftheworld
Canned beans are a common household item in kitchens around the world and the design agency 'Gordost' created packaging in the hopes that it would offer a fresh perspective on how beans should be branded.
The packaging was designed for 'Smily' products and the cans come with different foods inside -- including corn, kidney beans, peas and navy beans. The Smily products are each packaged in small cans that feature imagery of a tin being opened to reveal the food inside. The branding looks similar to a smiling face, which is appropriate given the name of the food products.
These canned beans opt for a more playful design in order to stand out from others on the market and are successful in capturing the attention of consumers.
The packaging was designed for 'Smily' products and the cans come with different foods inside -- including corn, kidney beans, peas and navy beans. The Smily products are each packaged in small cans that feature imagery of a tin being opened to reveal the food inside. The branding looks similar to a smiling face, which is appropriate given the name of the food products.
These canned beans opt for a more playful design in order to stand out from others on the market and are successful in capturing the attention of consumers.
Trend Themes
1. Playful Packaging - There are opportunities for companies to adopt playful packaging for common household items that can help differentiate their products from competitors and create innovative experiences for consumers.
2. Anthropomorphic Branding - Anthropomorphic branding can be used to add a unique and fun factor to everyday food products, making them more appealing to consumers.
3. Whimsical Design - Whimsical design elements such as playful icons and colors can help brands stand out from the competition and create a memorable user experience.
Industry Implications
1. Consumer Packaged Goods (CPG) - CPG companies can incorporate playful packaging designs to differentiate their products from other brands, creating a unique selling proposition for their consumers.
2. Food Packaging - Food packaging companies can experiment with unique branding and imagery to help food products stand out and capture consumer attention on store shelves.
3. Product Design - A focus on whimsical design elements can provide new opportunities for product design firms to create unique and playful solutions for their clients' products.
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