Emily Blincoe's Candy Photography Has a Thought-Provoking Message

By: Paul Maccarone - Published: Aug 15, 2013 • References: flickr & designtaxi
The candy photography from Emily Blincoe takes a look at how the human brain uses color to affect its senses. The various color-coded photographs challenge the viewer to picture the taste and flavor of each tasty sweet entirely though the color it's packaged in.

This candy photography series is a great lesson about packaging and the power that it has over consumers. When a person is craving a certain flavor, the right colored packaging can be the driving factor in it being purchased. Recently there has even been color-swatch styled packaging for products that are aiming to completely dominate color associations for different products. The fact that seeing a sugary candy in a certain color can actually bring about the desire to consume it is a very impactful message. Stats for Color-Coded Candy Photos Trending: Older & Buzzing
Research: 5,912 clicks in 144 w
Interest: 2.2 minutes
Concept: Candy Photography
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: dramatic drug-inspired sweets, redesigned palette-amusing foods, and candy-branded school plays.