Le Caramelle's Candy Packages Boast Boldly Personified Sweets

By: Laura McQuarrie - Mar 29, 2016
References: sabadi.it & thedieline
Sabadì's collection of Le Caramelle treats come in vibrant candy packages that reflect the sweet nature of each product.

The candies are made with a very simple list of ingredients: cane sugar, orange blossom honey and essential oils. This leaves plenty of room to let each candy's flavor shine through by giving each one a personality. Stella, Isabella and Gisela are just a few of the chromatic candies that are brought to life with names and playfully illustrated forms. As well as emphasizing personification on the outer candy tins, Sabadì also includes facial features on each individual candy wrapper.

While many brands have found success with personified products, the style of Le Caramelle candies reminds of expressive emojis, which are sure to resonate with its young target audience.