This sure must have looked good on the drawing board. Everybody crowded around oohing and ahhing over how popular this would be with the sailors. Sailors love lighthouses like prisoners love soap.

Apparently nobody was looking at the prototypes. But Blogonia is sure looking at the lighthouses.

Making a chandelier out of regular gummi's would pale in comparison to one made out of lighthouses.

Implications - Consumers are looking for shock value in everything they purchase. No longer satisfied with just the function provided, shoppers need to constantly be entertained when using consumer items. Integrating a sense of whimsy into everyday purchases could help companies garner a wider interest in their products.