Candy Land Takes Over San Francisco's Lombard Street
Two separate teams of children (Francisco Children’s Hospital versus Friends of the Children) were given the opportunity to compete in Lombard Street’s Candy Land and the winners received prizes from Debbie Does Cakes.
Implications - One of the best ways a company can generate instant attention for its brand is by participating in an elaborate publicity stunt. By unabashedly attempting to lure consumers in through viral marketing, the company ensures coverage from the media and attention from curious on-lookers who witness the stunt. The stunt stands a good chance of going viral if it is unannounced and the brand allows the witnesses to disseminate information on it via social media.Stats for Life-Sized Board Games Trending: Older & Average
Traction: 9,940 clicks in 283 w
Interest: 4 minutes Concept: Life-Sized Board Games
Related: 53 examples / 41 photos
Segment: Neutral, 18-55 Comparison Set: 20 similar articles, including: nintendo board games, cotton candy landscapes, and rebranding classic board games.