Skittles Introduces a Candy-Fused Jersey to Marshawn Lynch
Itai Buenahora — March 15, 2014 — Pop Culture
Imagine admiring candy to the extent of having your own customized candy jersey. Seattle Seahawks Running Back Marshawn Lynch has always been known for his love of Skittles, and after his striking an endorsement deal in January, the partnership clicked and created a Skittles-filled custom jersey.
It’s been an ongoing love affair between Lynch and the rainbow atom candy company, stretching back to the Faulknerian stories from his childhood and progressing to the extent of it raining Skittles in his team’s home stadium. His love for Skittles has become a national obsession, with TV cameras catching him munching on the sidelines and having Skittles thrown at him after celebrating a touchdown.
With colorful candy-coated printing of his name and number, the renowned NFL star and Skittles-enthusiast will truly be looking sweet.
It’s been an ongoing love affair between Lynch and the rainbow atom candy company, stretching back to the Faulknerian stories from his childhood and progressing to the extent of it raining Skittles in his team’s home stadium. His love for Skittles has become a national obsession, with TV cameras catching him munching on the sidelines and having Skittles thrown at him after celebrating a touchdown.
With colorful candy-coated printing of his name and number, the renowned NFL star and Skittles-enthusiast will truly be looking sweet.
Trend Themes
1. Candy-fused Jerseys - Customized candy jerseys are becoming a trend among athletes.
2. Food-branded Endorsements - Athletes are leveraging their love of food to secure new endorsement deals.
3. Customized Printing - Customized printing is becoming more prevalent in the sports industry.
Industry Implications
1. Sports Apparel - Sports apparel brands have opportunities to collaborate with food brands on customized jerseys.
2. Food and Beverage - Food and beverage companies have opportunities to partner with athletes for endorsement deals.
3. Printing and Design - Printing and design companies have opportunities to create custom prints for sports jerseys and apparel.
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