The Candy Bar Cake is made with a chewy brownie base, delicious chocolate mouse filling and topped off with fun, familiar M&M candies. A hand placed Kit Kat bar exterior holds the cake in place and makes for an exciting display upon cutting the cake. This combination of rich chocolate flavors can only mean one thing; I need to make this recipe a.s.a.p!
Implications - The combination of wildly popular consumer treats within recipes -- like this one does with M&M's and Kit Kat bars -- helps to ensure a welcomed success from consumers, who recognize their favorite familiar treats. Likewise, businesses that reference familiar products within their product promotions further guarantee a receptive target audience.