Snickers' Sports Illustrated Ad Features an Intentional Photoshop Fail

By: Laura McQuarrie - Feb 26, 2016
References: adweek & coloribus
This candy bar ad from Snickers might cause some to do a double take. The advertisement is part of the brand's 'You're Not You When You're Hungry' campaign and features one of the special-edition candy bar wrappers that was created for the campaign.

In the style of many retouched swimwear photos, the model looks flawless—except for an additional hand that was intentionally Photoshopped in to support the idea that "Photo retouchers get confused when they're hungry." Another one in the series features the same style of ad, but imagines a similarly disastrous scenario when the appetite of a wind machine operator is not satisfied.

What's significant about this ad is that it was set on the back of a Sports Illustrated's Swimsuit Issue. This advertisement is bound to get noticed, especially since it backs one of the more progressive covers from the publication featuring plus-size model Ashley Graham.