Target's 'Treatster' Candy App Highlights the Best Houses for Trick-or-Treating

By: Laura McQuarrie - Oct 23, 2015
References: & creativity-online
For this year's Halloween festivities, Target is launching a candy app by the name of 'Treatster.'

The mobile app makes the most of Google Maps to show which houses in a neighborhood have the best spirit for the season. To be included on the map, parents need only give votes to a prime spot for trick-or-treating. The more votes, or "treats" an area receives, the larger the pumpkin icon displayed for an area becomes.

Paying heed to safety around Halloween, the app won't let users view houses from street level, or access specific addresses. Voting is only allowed to happen once per property, so that homeowners who give away the best candy have to genuinely earn that title. Rather than disrupting the way trick-or-treat works, this simply adds a new element to help families find the best candy on the block.