The Canadian Cancer Society's Fearless Challenge is a cancer campaign that challenges everyone to face their biggest fears and encourage people who are living with cancer to take the same kind of action.
Fear is a peculiar thing and what scares one person may be a walk in the park for someone else. With the Fearless Challenge, people are encouraged to sign up and raise money for breast cancer research. On the site, there are fears big and small, including everything from "I will go on a trapeze for $2,500" to "I will face a sumo wrestler for $10,000." Through the Fearless Challenge site, it's possible to donate directly to these brave participants, who want to prove that they're fearless and can put their minds and bodies to almost anything.
Courageous Cancer Campaigns
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Sweater Wig Ads
Illness-Treating Contact Lenses
Mind-Controlled Gaming Billboards