McDonald's Explores Canadian Food in Its Latest Taste Adventure

By: Laura McQuarrie - Jun 13, 2015
References: mcdonalds & marketingmag
With a new campaign called the 'Great Canadian Taste Adventure,' McDonald's Canada is encouraging consumers to embark on an exploration of classic Canadian food.

The menu includes five ingredients that have been sourced from the region that the dish takes inspiration from. For instance, the Cottage Country Burger uses meat from chickens that are raised in Ontario, topped with a smoky 'Muskoka' sauce that pays tribute to the beloved cottage country region. Other items on the menu include the Western BBQ Burger, the McLobster, Maple and Bacon Poutine and the Chocolate Nanaimo Sundae.

This flavor exploration follows suit with other campaigns that have been launched by McDonald's in order to explore the Great Tastes of America, as well as the Great Tastes of the World.