Canada Goose's Virtual Reality Has Avatars Exploring California
Ellen Smith — December 10, 2020 — Fashion
References: canadagoose & adweek
Canada Goose's virtual reality experience takes consumers on a trip to three different California climates, enabling them to test out the different jacket styles offered through the label.
This Pandemic-friendly experience invites guests to create avatars of themselves wearing their choice of Canada Goose's jacket. Guests can then wear their VR jacket as they explore different attractions, including Santa Monica Pier, the Hollywood Sign, Joshua Tree and Big Bear. According to the brand, this virtual reality activation helps the consumer better visualize what gear they need for their upcoming getaways, whether it be city-based or nature-bound. This move speaks to the brand's move toward changing consumer desires that have arisen due to the COVID-19 pandemic.
Image Credit: Canada Goose/The Webster
This Pandemic-friendly experience invites guests to create avatars of themselves wearing their choice of Canada Goose's jacket. Guests can then wear their VR jacket as they explore different attractions, including Santa Monica Pier, the Hollywood Sign, Joshua Tree and Big Bear. According to the brand, this virtual reality activation helps the consumer better visualize what gear they need for their upcoming getaways, whether it be city-based or nature-bound. This move speaks to the brand's move toward changing consumer desires that have arisen due to the COVID-19 pandemic.
Image Credit: Canada Goose/The Webster
Trend Themes
1. Virtual Reality Apparel Experiences - Canada Goose's VR activation showcases the potential for brands to use virtual reality technology to allow customers to try on and experience products remotely.
2. Avatar Customization in Virtual Reality - The ability for guests to create personalized avatars in the VR experience demonstrates the opportunity for brands to offer customizable options and enhance the level of immersion for customers.
3. Pandemic-friendly Retail Experiences - This VR activation illustrates how brands can adapt to the challenges presented by the COVID-19 pandemic by providing safe and engaging virtual experiences for customers.
Industry Implications
1. Apparel and Fashion - The Canada Goose VR activation highlights the potential for the fashion industry to leverage virtual reality technology to offer unique and interactive shopping experiences.
2. Travel and Tourism - By allowing customers to virtually visit different California attractions, the VR activation presents an opportunity for the travel and tourism industry to showcase destinations and create immersive pre-travel experiences.
3. Technology and Software Development - The use of virtual reality technology in this activation demonstrates the need for advancements in software development and VR hardware to create realistic and seamless experiences for consumers.
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