Salt & Straw Launched a New Camping Series Ice Cream Line
Grace Mahas — July 16, 2019 — Social Good
References: vegnews
Salt & Straw, a Portland-based ice cream company, recently introduced a new flavor of vegan, campfire-inspired ice cream -- the 'Berries, Beans, & BBQ Sauce.' It features a unique blend of ingredients for a tantalizing taste made from white bean-based ganache, spicy strawberry BBQ sauce and a black raspberry ice cream base.
The Berries, Beans, & BBQ Sauce ice cream is the perfect addition to any hot, summer day. "This camping series dives right into our memories from childhood, all piled in a van, spending our summer nights around the campfire with friends and family,” Salt & Straw CEO and co-founder Kim Malek said. A portion of the proceeds will be donated to the National Park Foundation to ensure future generations can enjoy a campfire with family and friends.
The Berries, Beans, & BBQ Sauce ice cream is the perfect addition to any hot, summer day. "This camping series dives right into our memories from childhood, all piled in a van, spending our summer nights around the campfire with friends and family,” Salt & Straw CEO and co-founder Kim Malek said. A portion of the proceeds will be donated to the National Park Foundation to ensure future generations can enjoy a campfire with family and friends.
Trend Themes
1. Campfire-inspired Ice Creams - There is a growing opportunity to innovate the ice cream industry by experimenting with unique flavor blends inspired by summer camping experiences.
2. Vegan Ice Creams - The rise of veganism provides opportunities for ice cream companies to create plant-based alternatives that cater to a growing market of consumers.
3. Charitable Food Offerings - Food and beverage companies can utilize social responsibility to create charitable product offerings that align with their values and allow them to give back to the community.
Industry Implications
1. Ice Cream - Ice cream companies may consider exploring new and unique blends of flavors or plant-based alternatives to cater to diverse dietary preferences.
2. Vegan Food - The growing demand for vegan food products presents disruptive innovation opportunities for the food industry by creating plant-based alternatives that meet the changing preferences of consumers.
3. Charity and Social Responsibility - Businesses in any industry can take advantage of charitable food offerings to showcase their social responsibility, strengthen brand image and create positive impact on the community.
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