This Lexus Campaign on Twitter Creatively Unveils a Concept Car

By: Laura McQuarrie - Nov 20, 2014
References: lexus-int & twitter
As a prelude to the Los Angeles Auto Show, Lexus unveiled its LF-C2 concept car with a unique and interactive campaign on Twitter.

To show off the killer curves of the LF-C2 from a variety of viewpoints, the concept car was presented through the light of a 72 hours solar eclipse, highlighting different components of the car with changing light—naturally, pairing the concept car with the power and intensity of the sun makes a strong metaphor. Twitter users had the chance to vote and unlock exclusive views of the vehicle, in addition to getting the chance to share snapshot of a particular moment in time with others. Ahead of the Los Angeles Auto Show, the #LexusInLA tag collected dialogue and experiences in response to this creative unveiling.