A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'

By: Laura McQuarrie - Sep 2, 2016
References: aw & marketingmag
In partnership with the Multiple Sclerosis Society of Canada, A&W launched a unique campaign on Snapchat to highlight 'Burgers to Beat MS.'

With Burgers to Beat MS, on one day in August, the burger chain donates a dollar from every Teen Burger sold to Multiple Sclerosis research. The brand spotlighted this charitable initiative with branded burger-themed geofilters that Snapchat users could apply to photos and videos sent on the ephemeral sharing platform.

For the eighth year in a row, A&W Canada and the Multiple Sclerosis Society of Canada have teamed up to raise awareness and funds for MS research. With the use of Snapchat to bring even more awareness to this annual campaign, a record-breaking $1.75 million was raised.