Veritas and Lazypants Teamed Up on a Campaign for Cancer Research

By: Laura McQuarrie - Oct 27, 2016
References: veritasinc & marketingmag
As part of a unique fundraising campaign for cancer research, Veritas Communications launched a line of custom sweatpants in honor of the agency’s former chief strategist, Nicola Moore, who lost her life to cervical cancer at the end of last year.

In partnership with Lazypants, Veritas created fun sets of sweatpants for men and women that are printed with cheeky sayings such as: "We got balls" and "Think outside the box." Anyone may purchase a pair of the custom limited-edition sweatpants online.

As part of this joint campaign with Lazypants, Veritas has a goal of raising $10,000 in support of cervical and testicular cancer research, with the proceeds from its campaign going towards Canadian Cancer Society and Movember respectively.