The 'New Kind of Me' Campaign from Tim Horton's Celebrates Camp Day

By: Jana Pijak - Oct 22, 2015
References: timhortons & newswire
Canadian coffee retailer Tim Hortons raised over $12 million for its Camp Day initiative this year -- a program that sends underprivileged kids to camp while giving them an experience they won't forget. In addition to fun outdoor activities, Camp Day is known for its self esteem-building exercises that teach participants about teamwork while promoting leadership skills early on.

The latest Camp Day campaign is titled 'New Kind of Me' and is a candid look at the positive effects the Tim Horton's Children's Foundation has had on young kids. Whether recounting their favorite camp activity or telling stories of inspiring connections with counselors and mentors, this commercial's stars are kids of different ages whose life will forever be changed by this charitable experience.