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Striking Syringe Typography

Camilo Rojas and Valerie Lopez's VIDA Artwork is a Prickly Project

— March 28, 2013 — Art & Design
Those who wince at the sight of needles aren't going to be the first to line up to see Camilo Rojas and Valerie Lopez's incredibly detailed and potentially deadly art installation called VIDA.

Comprised of 950 medical syringes and needles that are precisely arranged on a board, the sharp materials used in this exhibit are color-contrasted and actually spell out the word VIDA when observed from afar. Be careful not to get too close, because even a simple stumble in front of this sharp exhibit could be disastrous. The interesting thing about this type of typography is that syringes and needles are medical items that most of us avoid and treat with great caution, but are things that we all need at some point in our lives.

Using only wood, glue, pens and a ruler, Camilo Rojas and Valerie Lopez's VIDA installation is stuck to a 24-inch by 48-inch board and is a unique example of eye catching, syringe-inspired artwork.
Trend Themes
1. Medical Sculpture Art - Opportunity to create unique and eye-catching art using medical materials like syringes and needles.
2. Typography Installation - Innovative use of typography to create installations that are visually striking and thought-provoking.
3. Contrasting Materials - Exploration of contrasting materials in art that challenge viewers' perceptions of everyday objects.
Industry Implications
1. Art and Design - Disruptive innovation opportunity to push the boundaries of traditional art forms and engage audiences with unconventional materials.
2. Healthcare - Potential for creative collaborations between artists and medical professionals to explore the intersection of art and healthcare.
3. Typography and Graphic Design - Incorporating innovative typographic techniques into various design disciplines, such as advertising and branding.
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