Camille McMorrow and Bruno Zalum created The Return of the Lost Sock as a way to get design to interact with complete strangers. They created a whole story that would give them a tie-in with random people at a laundromat.
The humorous design is a single-sock packaged in a neat hand-out that tells the tale of a sock-addicted washing machine and its quest to recovery. Camille McMorrow and Bruno Zalum have the machine handing out reimbursements for all the socks it has stolen over the years in a way to get the laundromat patrons involved in the design.
Stats for Silly Sock Packaging
Trending: Older & Mild
Research: 8,007 clicks in 271 w
Interest: 3.5 minutes
Concept: Camille McMorrow And Bruno Zalum
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: lingerie for feet, guerrilla sock ads, and $500 stockings.