Camille McMorrow and Bruno Zalum created The Return of the Lost Sock as a way to get design to interact with complete strangers. They created a whole story that would give them a tie-in with random people at a laundromat.
The humorous design is a single-sock packaged in a neat hand-out that tells the tale of a sock-addicted washing machine and its quest to recovery. Camille McMorrow and Bruno Zalum have the machine handing out reimbursements for all the socks it has stolen over the years in a way to get the laundromat patrons involved in the design.
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