Model Ursina Gysi stands out in a granny-chic apartment of what Bidault-Waddington calls "a bit posh and a bit bonkers," in clothing styled by the photographer herself. The designer duds are filled with pretty-meets-prissy garments by quintessentially cute brands like Miu Miu, Celine, Lacoste and Chloe.
Implications - Youth consumers are looking towards the past to find chic, stylistic choices. Recycling from the past offers brands the opportunity to engage with customers who are responsive to making purchases based on nostalgia; that emotion is at once familiar and comfortable. Nostalgia, when leveraged properly, is a tremendous consumer motivator.