The Camille Bidault-Waddington Another magazine Spring/Summer 2010 fashion shoot is the stylist's debut photography project for the magazine.
Model Ursina Gysi stands out in a granny-chic apartment of what Bidault-Waddington calls "a bit posh and a bit bonkers," in clothing styled by the photographer herself. The designer duds are filled with pretty-meets-prissy garments by quintessentially cute brands like Miu Miu, Celine, Lacoste and Chloe.
Implications - Youth consumers are looking towards the past to find chic, stylistic choices. Recycling from the past offers brands the opportunity to engage with customers who are responsive to making purchases based on nostalgia; that emotion is at once familiar and comfortable. Nostalgia, when leveraged properly, is a tremendous consumer motivator.
Stats for Vintage Granny Fashiontography
Trending: Older & Average
Research: 13,543 clicks in 309 w
Interest: 4 minutes
Concept: Camille Bidault-Waddington AnOther Magazine
Related: 94 examples / 72 photos
Segment: Females, 18-35
Comparison Set: 34 similar articles, including: plastic bag princesses, frail fashiontography, and lubed-up layouts.
Vintage Granny Fashiontography
More Stats +/-
Plastic Bag Princesses
Illuminated Ethereal Editorials
Vintage Denim Playsuits