Camilla Akrans & Lily Donaldson Collaborate on a Shoot for Monsoon
These Camilla Akrans pictures featuring Lily Donaldson were shot to introduce Monsoon's 2011 campaign.
Implications - Consumers now are living fast-paced lifestyle and current fashion trends are emphasizing the beauty of the minimal and natural, offering customers comfort. Consumers desire clean and basic styles that are a relief from constricting and extravagant ones. Companies can cater to this comfort-seeking demographic by manufacturing products that emphasize both comfort and style.