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House Boat Editorials

Cameron Hammond Photographed Clara and Corrie for C-Heads

— January 28, 2015 — Naughty
Australian photographer Cameron Hammond shot Clara Rosager and Corrie Lejuwaan hanging out on a house boat for this dreamy C-Heads editorial.

The girls wear clothing by Queen Justine Vintage and She Made Me, as they sun tan, drink beer and have themselves a good, old-fashioned Aussie barbecue.

Hammond was interested in shooting on this particular house boat, named 'The Nuthouse,' for some time. Unfortunately, the owners were never home whenever he came around to inquire about using the space. Feeling adventurous, Hammond purchased an inflatable row boat, loaded it with clothes, beer and sausages, and paddled out to the boat to take some pictures. Hammond explains, "We left a box of beer and a note to thank the owner for having us."
Trend Themes
1. House Boat Lifestyle - A trend of experiential living for millennials who seek adventure and unconventional dwelling.
2. Vintage Clothing Revival - A trend of vintage and retro clothing becoming mainstream fashion staples that cater to eco-conscious consumers.
3. Boat Tourism - A trend of rising interest in experiencing vacations in boats, yacht or houseboat, fueled by the desire to explore secluded locations.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunities include local travel agencies offering boat rentals and customized boat tours for millennial travelers.
2. Sustainable Fashion - Disruptive innovation opportunities include designers developing a line of retro-modern clothing that caters to the taste of eco-conscious consumers.
3. Real Estate and Construction - Disruptive innovation opportunities include builders exploring alternative dwelling options such as floating houses to address the rising demand for experiential and sustainable living.
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