This Calvin Klein Ad Offers a Personal Touch From Celebrities

By: Erica Francis - Jul 9, 2016
References: explorelvinklein & vmagazine
The Fall 2016 Calvin Klein ad campaign gives its audience a fully immersive media experience, including an all-star line-up of celebrities. The most notable and surprising of them all is Frank Ocean, who had disappeared from the limelight for quite a while. Kate Moss, Young Thug, Zoe Kravitz, Grace Coddington, James Rodriguez and Bella Hadid are just a few of the other celebrities that participate in the campaign. The celebrity list spans across several categories: musicians, models, actors, athletes, social media stars and fashion icons.

To captivate its audience, the campaign gives a personal flair to each of the celebrities' videos and shots emphasizing how they feel or what they do in their Calvin Kleins by filling out the blank in the slogan, "I ________ in #mycalvins." The full Calvin Klein ad campaign is comprehensive with a gritty and raw video for each celebrity, colorfully dark photographs, a Spotify custom playlist based on moods, a behind the scenes sections and an online magazine.