The Men's S/S 2010 Calvin Klein Accessories Ad

By: Marissa Liu - Published: Jan 29, 2010   Updated: Jul 12 2011 • References: models
Model Sean O'Pry gets dirty for the Spring/Summer 2010 Calvin Klein Accessories ads. The jewelry and bags are marketed under the label Calvin Klein Jeans but feature watches, jewelry and bags for men.

Photographed by Fabien Baron, the ever-popular O'Pry is seen topless, which might distract some viewers from the actual Calvin Klein accessories. O'Pry also appears in the men's Spring/Summer 2010 CK Jeans ads shot by Sebastian Kim.

Implications - Consumers have become desensitized to the imagery in advertisements due to their overwhelming abundance in society. They now only notice advertisements that are memorable for their risque and seductive content, as they spark discussion. Companies should consider incorporating graphics with these qualities into their marketing campaigns to appeal to their target markets. Stats for Sandy Jewelry Shoots Trending: Older & Mild
Research: 5,836 clicks in 330 w
Interest: 4 minutes
Concept: Sandy Jewelry Shoots
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: padded crotch jeans, sensuous underwear ads, and steamy denim ads.