The 'Healthy Note' Replaces Dollars with Calorie Counts on Receipts

By: Alexander Lam - Published: May 19, 2013 • References: adsoftheworld
In an effort to promote Gold's Gym, students at the Miami Ad School in Brazil created the 'Healthy Note' -- a receipt with calorie counts instead of dollars. The inspiration behind the receipt came from the fact that people often disregard calories when shopping. Instead, price is a major driving force. By replacing the price with calories, this ad campaign grabs the attention of consumers and encourages them to eat healthier.

While promoting Gold's Gym, the 'Healthy Note' also encourages people to live a healthier lifestyle. Beneath the food calorie counts, the receipt recommends a series of activities that burn off the exact amount of calories purchased. Activities like gardening, shopping, pedaling and swimming are listed out along with the amount of time that you should do them. Stats for Calorie Receipt Campaigns Trending: Older & Mild
Research: 498 clicks in 157 w
Interest: 0.5 minutes
Concept: Calorie Counts
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: mini dental message ads, using sympathy for awareness, and ghostly fading health campaigns.