This Call of Duty Campaign Announced a Fictional Attack on Singapore

By: Laura McQuarrie - Nov 3, 2015
References: twitter & prexamples
In order to promote the release of Black Ops 3, a controversial Call of Duty campaign was launched on Twitter.

The social account began tweeting messages like: "BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina," essentially creating buzz about a fake terrorist attack. This continued with a series of tweets, which escalated to describe declarations of martial law, military drones being deployed and shots fired. Following all these tweets, it was revealed that: "This was a glimpse into the future fiction of #BlackOps3."

Much of the public was outraged by the social media stunt, especially since the handles, account photos and bio were changed to look like a reputable news source. As outraged as the public might have been, it drove tons of attention to the stunt and the new game.