The Calgary Zoo 'Go Back in Time' Campaign

By: Ryan Hinkson - Published: Jun 23, 2010 • References: channel49 & adweek.blogs
Usually the funny and furry faces we see at the zoo belong to its animal inhabitants. But the Calgary Zoo 'Go Back in Time' ad campaign features some prehistoric patrons, who look like they should be on display.

The creative, digitally manipulated ad shows two modernized "cavekids" at the zoo, ready to check out the zoo’s Dinosaurs Alive exhibit. I wonder if the kids in Calgary Zoo's 'Go Back in Time' campaign represent what we look like to the animals in the zoo? Stats for Cavekid Advertising Trending: Older & Mild
Research: 4,111 clicks in 309 w
Interest: 3.1 minutes
Concept: Calgary Zoo Go Back In Time
Related: 62 examples / 48 photos
Segment: Females, 12-35
Comparison Set: 23 similar articles, including: 35 zoo innovations, models as zoo animals, and caveman houses.