Unexpect The Expected at Calgary International Film Festival

By: Ayman - Published: Sep 12, 2008 • References: calgaryfilm & adsoftheworld
Calgary International Film Festival wants you to "Unexpect the expected." And in order to convey this message, Wax Advertising Agency in Calgary, Canada has rolled out a collection of quirky ads that feature unusual endings.

We’re talking about a bloody skinned Russian doll in the center of a Russian doll collection, a very ugly Rapunzel, a little bird eating its parent instead of the worm, and an severed ear (ouch) among the heaps of hair on the floor of a barber shop.

The creative team includes art director Joel Arbez, creative director Joe Hospodarec, copywriters Saro Ghazarian & Sebastian Wilcox, and photographer Jean Perron. Stats for Ads with Unusual Endings Trending: Older & Average
Research: 16,410 clicks in 402 w
Interest: 4 minutes
Concept: Ads With Unusual Endings
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: ads to attract men's attention, top 50 shockvertisements, and cheeky software ads.