Ads with Unusual Endings Edit
Unexpect The Expected at Calgary International Film Festival

Calgary International Film Festival wants you to “Unexpect the expected.” And in order to convey this message, Wax Advertising Agency in Calgary, Canada has rolled out a collection of quirky ads that feature unusual endings.

We’re talking about a bloody skinned Russian doll in the center of a Russian doll collection, a very ugly Rapunzel, a little bird eating its parent instead of the worm, and an severed ear (ouch) among the heaps of hair on the floor of a barber shop.

The creative team includes art director Joel Arbez, creative director Joe Hospodarec, copywriters Saro Ghazarian & Sebastian Wilcox, and photographer Jean Perron.