The Calgary Farmer's Market 'Open All Summer' Campaign

By: Zoe Badley - Published: Jul 15, 2010 • References: calgaryfarmersmarket &
I bet you've never seen a kiwi wearing a speedo, a pineapple with sunglasses on, or a watermelon in a one-piece bathing suit. In the creative Calgary Farmer’s Market 'Open All Summer' campaign, you will probably, for the first time, see fruit ready for the summer heat.

The Calgary Farmer's Market 'Open All Summer' campaign was designed as a complement to its previous 'Open All Winter' series, which featured the same concept but with winter-appropriate attire on the fruitful designs. Be sure to check out this fun-loving campaign in the gallery. Stats for Pineapple Sunglasses Trending: Older & Chilly
Research: 3,300 clicks in 306 w
Interest: 4 minutes
Concept: Calgary Farmer’s Market Open All Summer
Related: 75 examples / 58 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: junkfood passion, personified food ads, and sultry fast food ads.