Astronomical Booze Branding
The Caleum bottle features magnificent images of night skies exploding with beautiful bright shining stars. The packaging for the Caleum wines are chic and exciting -- they're sure to have the whole universe buzzing.
Implications - Labels and packaging are some of the first places where consumers develop opinions and first impressions. Businesses that place heavy focus upon product packaging and overall aesthetics will find that consumers are heavily drawn to your product and are more likely to give it a try.