This flip book commercial is a superbly creative idea. Barcelona-based advertising agency Caldas Naya, art director Oriol Sendra and creative director Gustavo Caldas have really outdone themselves with this television spot.

Picturing a couple seated on a couch, a flip book instantly transforms their boring living room into a brand new word of exciting adventures.

From snowboarding to clubbing, check out the action in the video above!

Implications - Advertising concepts like this flip book concept continue to stay popular with consumers as they offer escapes from everyday life. Businesses with interactive packaging that allows consumers to take a journey away from their mundane lives are appealing as they offer a desirable escape. Companies should continue to look for ways to get consumers interacting with their products.