This flip book commercial is a superbly creative idea. Barcelona-based advertising agency Caldas Naya, art director Oriol Sendra and creative director Gustavo Caldas have really outdone themselves with this television spot.
Picturing a couple seated on a couch, a flip book instantly transforms their boring living room into a brand new word of exciting adventures.
From snowboarding to clubbing, check out the action in the video above!
Implications - Advertising concepts like this flip book concept continue to stay popular with consumers as they offer escapes from everyday life. Businesses with interactive packaging that allows consumers to take a journey away from their mundane lives are appealing as they offer a desirable escape. Companies should continue to look for ways to get consumers interacting with their products.
Stats for Flip Book Filmography
Trending: Older & Mild
Research: 2,446 clicks in 323 w
Interest: 4 minutes
Concept: Caldas Nava
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: retired superhero shoots, online flipography, and marketing flip books.
Flip Book Filmography
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