The Café La Llave K-Cup Coffee Pods will Launch Later This Summer
Michael Hemsworth — June 28, 2020 — Marketing
References: foodbev
The Café La Llave K-Cup coffee pods have been announced by F. Gaiña & Sons as its first range of single-serve coffee pods that will offer consumers an easy way to enjoy premium java from home. The pods are compatible with Keurig K-Cup brewers and will launch at retailers later this month for shoppers to pick up. The coffee product has been announced alongside a partnership with TerraCycle that will help to get the pods recycled for free.
Vice-President of Marketing at F. Gaviña & Son Leonor Gaviña-Valls spoke on the new Café La Llave K-Cup coffee pods saying, "We are excited to see our Café La Llave brand evolve to reach different generations of coffee drinkers who brew and enjoy coffee in a variety of ways, using everything from Keurig and Nespresso machines to the abuela-trusted ‘cafetera’ on the stovetop. Our coffee pod coffees are also perfect for those who want a fast and no-fuss way to prepare coffee, but still want all the bold and aromatic flavor packed into Café La Llave’s signature dark-roasted coffee.”
Vice-President of Marketing at F. Gaviña & Son Leonor Gaviña-Valls spoke on the new Café La Llave K-Cup coffee pods saying, "We are excited to see our Café La Llave brand evolve to reach different generations of coffee drinkers who brew and enjoy coffee in a variety of ways, using everything from Keurig and Nespresso machines to the abuela-trusted ‘cafetera’ on the stovetop. Our coffee pod coffees are also perfect for those who want a fast and no-fuss way to prepare coffee, but still want all the bold and aromatic flavor packed into Café La Llave’s signature dark-roasted coffee.”
Trend Themes
1. Premium Single-serve Coffee Pods - The launch of F. Gaviña & Sons' first range of K-Cup compatible single-serve coffee pods presents an opportunity for other coffee companies to innovate in the single-serve coffee market.
2. Sustainable Single-serve Coffee Pods - Partnering with TerraCycle to recycle single-serve coffee pods could be a disruptive innovation opportunity for other coffee companies looking to appeal to eco-conscious consumers.
3. Multi-platform Coffee Brands - As F. Gaviña & Sons expands the reach of their Café La Llave brand to different generations of coffee drinkers using different brewing methods, other coffee brands may see an opportunity to develop multi-platform strategies for their own offerings.
Industry Implications
1. Coffee - The coffee industry may benefit from developing easy, premium single-serve coffee options and exploring sustainable packaging and recycling solutions for single-serve coffee pods.
2. Retail - Retailers could take advantage of the single-serve coffee trend by offering a wide variety of pod options and partnering with sustainable packaging and recycling companies to appeal to environmentally conscious shoppers.
3. Sustainability - The sustainable packaging and recycling industry may find new opportunities in working with coffee companies to reduce the waste created by single-serve coffee pods.
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