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The CADD Christmas 2011 Campaign Advocates Safe Driving

By: Meghan Young - Published: • References: jwt & ibelieveinadv
As the CADD Christmas 2011 campaign states, “Christmas is just around the corner,” so although all those holiday parties might tempt you, don’t drink and drive. A car crash isn’t the type of gift any person’s loved ones are expecting under the tree this year, so let’s leave those packages unwrapped.

Conceived and executed by London-based ad agency JWT, the CADD Christmas 2011 campaign centers some oddly enlarged classic holiday items like a tree ornament and Christmas cracker. Since these items are often the most likely to be destroyed by the end of the day on December 25th, it is not surprising that JWT used them in the CADD Christmas 2011 campaign. As a person rips into their present or drops an ornament, they will remember these ads. Stats for Ornament-Crashing Car Ads Trending: Older & Chilly
Traction: 658 clicks in 153 w
Interest: 1.4 minutes
Concept: CADD Christmas 2011 Campaign
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
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