Marketing 100 Calories Edit
Cadbury Thins: Stapler, Panties, Blemish

The “100 Calorie” obsession continues with products like the Cadbury Thin bars not only lining store checkouts, but also invading us through print campaigns, and even video ads like the three featured here.

Clearly, Cadbury is targeting image-conscious women with the commercials. The campaign is about “The Clever Woman” who also happens to know the secret of Cadbury Thins.

Stapler, featured above, shows a woman who staples her hem shorter after setting her eye on a “good-looking and single new accountant”.
In Panties, a woman transforms her granny panties into a sexy thong after deciding “Mr. Alright” has become “Mr. Right Now.” Following that clip is Blemish in which “the clever woman” turns her zit into a beauty mark.