The Cadbury Dancing Clothes advertisement is pretty tough not to love.
The commercial's title speaks the truth: the commercial is all about clothes dancing. Set in what looks to be a thrift store, the commercial starts off with half of a suit dusting himself off. Then the clothing proceeds to start dancing to Jermaine Stewart's "We Don't Have to Take Our Clothes Off." Cue more clothes to join in, and the ridiculous Cadbury Dancing Clothes ad can't help but make you smile.
The connection to the brand is not exactly there until the end of the commercial, at which point the ad copy reads, "A glass and a half full of joy." Cadbury is continuing to associate the brand as the chocolate king of joy through its weirdly amusing commercials.
Stats for Frolicking Fashion Ads
Trending: Older & Mild
Research: 751 clicks in 263 w
Interest: 1.9 minutes
Concept: Cadbury Dancing Clothes
Related: 79 examples / 61 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: chocolate city kicks, using pets to sell candy, and delectable chocolate cafes.
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