A larger than life piñata attracts hundreds of people in this new Cadbury commercial.
It's hard to tell in this ad whether the extras are really seeing the massive piñata for the first time or they are actually actors. Due to this ambiguity, this ad falls somewhere between a real life installation and an advertising trick. Either way, it's entertaining purely for its fantasy appeal. Who wouldn't be excited to see a massive piñata in the middle of downtown?
Hundreds of people gather around the piñata, which is shaped like a purple bunny, and take turns hitting it with a massive stick. In the end it finally cracks and out pours hundreds of Cadbury chocolate bars.
Stats for Giant Purple Pinata Ads
Trending: Older & Mild
Research: 754 clicks in 166 w
Interest: > 3 minutes
Concept: Cadbury Commercial
Related: 111 examples / 85 photos
Segment: Neutral, 12-55+
Comparison Set: 40 similar articles, including: political dubstep commercials, forceful falcon deodorant ads, and creamy cookie quarrel commercials.
Giant Purple Pinata Ads
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