Cadbury Operatives Sneak into a City Center with a Massive Purple Bunny

By: Jonathon Brown - Published: Feb 24, 2013 • References: cadbury & adsoftheworld
A larger than life piñata attracts hundreds of people in this new Cadbury commercial.

It's hard to tell in this ad whether the extras are really seeing the massive piñata for the first time or they are actually actors. Due to this ambiguity, this ad falls somewhere between a real life installation and an advertising trick. Either way, it's entertaining purely for its fantasy appeal. Who wouldn't be excited to see a massive piñata in the middle of downtown?

Hundreds of people gather around the piñata, which is shaped like a purple bunny, and take turns hitting it with a massive stick. In the end it finally cracks and out pours hundreds of Cadbury chocolate bars. Stats for Giant Purple Pinata Ads Trending: Older & Mild
Research: 754 clicks in 169 w
Interest: > 3 minutes
Concept: Cadbury Commercial
Related: 112 examples / 86 photos
Segment: Neutral, 12-55+
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